This sure has been a long time coming! I started working with Luke Holland in March of 2012.
35 videos and 20 million views later here we are!
I get questions from fans about the process on a weekly basis. So in an effort to get out the most information in a streamlined manner I've decided to create this post and a video detailing the process. I plan to create some more written works that dives in further but that will have to wait a couple months down the road.
and the final video!
As you can see the process is quite time/resource intensive. We have to align the schedules of Cameron, a world class producer, Luke a touring musician, and myself a nearly always booked filmmaker. Beyond that I check schedules of additional camera operators, and sound techs so everything can run smoother. After we are done, Cameron has to mix and master the audio, then Luke and myself edit the videos.
The shooting day goes as follows:
1. Load in all the gear.
2. Decide where we set the kit up.
3. Kit goes up, cameras are built.
4. Mics are set up on the kit, lighting is roughed in.
5. Tuning the kit and getting levels on the mics.
6. Finalize lighting and camera angles.
7. Begin shooting the videos.
8. Tear down and load out.
All said and done that could be a 6-8 hour day. Also keep in mind we all do this as a passion project. There is no money to be made on copy righted material via YouTube. All this hard work and time is for the people who keep coming back to support all the work we put into this art. We are all great friends and we have a lot of fun working together. A team of super heroes is instrumental in creating great ongoing content.
Recapping some gear we use.
Cameras: Sony A7s
Lighting: Ikan LEDs
Software: Premiere Pro, Pro Tools
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Much love for all the support over the years! Check out where it all began.
Drop some links of your covers in the comments!
With over 8 years of experience in the film industry one of my biggest passions is giving back to the community. Visit, learn, share, love.